Privacy Policy

We are committed to providing a safe, enjoyable online shopping experience along with a high standard of personal service. This commitment includes respecting and protecting your personal information.

This Privacy Notice explains what information we collect from and about you when you visit our website (each referred to as a "Site"). The Site and all its features and functions are collectively called the "Services". This Notice also describes how Etebauty (referred to as "we", "us", or "our") may use and share your personal information, and how you can control certain uses of that information.

By using our Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Notice, including the transfer and storage of your personal information in Hong Kong. You also agree to our Terms of Use (incorporated by reference). If you do not agree, please do not access or use our Services.

Q: What information does Etebauty collect?

A: We may collect information from or about you in the following ways:

• From our interactions with you – When you use the Services, make a purchase, sign up for our catalog, newsletter or email list, participate in sweepstakes, contests, or promotions, write a product review, fill out a survey, send a gift card, or otherwise contact us.
  If you make a purchase, we may also collect your billing address.

• Information you provide about a third party – If you send someone else a communication through our Services, we may collect that person’s name, phone number, email, and/or shipping address.

• Automatically on the Site – We (or our service providers) may use cookies, web beacons/pixel tags, log files, JavaScript, and similar technologies to collect non‑personal information about visitors, such as browser type, operating system, device model, pages viewed, links clicked, IP address, unique device identifiers, referral sites, time spent on the Site, return visits, email open/forward/click data, and other usage statistics. This helps us personalize your experience, save your preferences, identify offers that may interest you, and serve relevant ads across devices.

• From third party sources – We may obtain information from other sources to update or supplement the data you provide or we collect automatically (e.g., address validation). When you connect with us through a third party (such as a social network), we may receive information based on your privacy settings on that platform.

• Combination of information – We may combine information you provide, information collected automatically, and information from other online/offline or third‑party sources.

• Third party analytics and advertisements – We use third party tools to understand how people use our Site, improve our Services, and deliver targeted advertising. These third parties may use cookies, pixel tags, Flash cookies, etc. to collect non‑personal information. We do not control their tracking technologies.

Q: What are my tracking options?

A: Certain parts of our Site require cookies. By registering for and using the Services, you consent to the use of cookies. If you do not agree, you cannot use the Services.

We use four categories of cookies:

• Strictly Necessary Cookies – Essential for browsing and using basic functions (e.g., keeping you logged in, managing your shopping cart).

• Performance Cookies – Collect anonymous information about how visitors use the Services (e.g., which pages are visited, error messages) to help us improve.

• Functionality Cookies – Remember choices you make (e.g., shipping country, currency) to provide a more personalised experience.

• Targeting Cookies – Deliver online advertisements relevant to you and measure ad campaign effectiveness. These may be placed by us or by advertising partners.

Our system may not respond to Do Not Track requests from browsers. We may use cookies or other technologies to deliver relevant advertising across devices you use.

To manage your privacy and advertising settings:

• Opt out of third party advertiser cookies: visit Network Advertising Initiative opt‑out page and www.aboutads.info/choices.

• To prevent Google Analytics from using your data: install the Google Analytics opt‑out browser add‑on.

• Learn more about cookies (including how to refuse them) at www.allaboutcookies.org.

• On your mobile device, adjust privacy and advertising settings to control relevant advertising.

We may also use Flash cookies (Local Stored Objects) for personalisation and enhanced user experience. Browser cookie management tools may not remove Flash cookies. To manage Flash cookie settings, visit the Adobe Flash Player settings manager. Disabling Flash cookies may affect access to certain features.

Q: How does Etebauty use the collected information?

A: We may use your information for the following purposes:

• To validate, confirm, process, deliver, and track your orders (including payment processing, shipping, returns, refunds, and customer communication).

• To enhance your online shopping experience (e.g., recognising you when you return).

• To send you catalogs, newsletters, promotional materials, and offers from us or our partners.

• To provide customised content, targeted ads, and special promotions on our Site or via email/text (with your consent where required).

• To improve our Site, products, services, customer support, and overall shopping experience.

• To create aggregated, anonymised data for analytical and demographic purposes.

• To protect the security and integrity of our Site and business (e.g., fraud prevention, risk management, identifying unauthorised users).

• To contact you when necessary (e.g., responding to inquiries, providing customer support).

• As otherwise described at the time of collection.

Q: What information does Etebauty share with others?

A: We may share personal information as follows:

• With our affiliates – including any current or future companies within the Etebauty group.

• With co‑marketing partners – when we offer joint programs, sweepstakes, or promotions. The relevant third party will be identified, and your information may be shared with them to fulfil the jointly offered products/services.

• With other third parties – that we believe may have offers of interest to you.

• For legal disclosures and safety – to comply with legal obligations, respond to lawful government requests (including those from Hong Kong authorities), enforce our Terms of Use, protect rights/property/safety, or for fraud protection.

• In case of a business sale – if all or part of our business is sold or undergoes a reorganization or bankruptcy, your information may be transferred to the acquiring entity. We will use reasonable efforts to ensure the transferee handles your data consistently with this Privacy Notice.

• With service providers – who perform services on our behalf (e.g., payment processing, shipping, analytics).

• Aggregate or anonymous non‑personal information – we may share or sell anonymised, aggregated data with affiliates, partners, or other third parties for marketing, analytics, or other lawful purposes. Such data cannot identify you personally.

Text marketing and notifications (if applicable): By providing your phone number during checkout or subscribing via a keyword, you agree to receive text notifications (e.g., order updates, abandoned cart reminders) and marketing offers. Text marketing messages will not exceed a certain number per month. You may unsubscribe by replying STOP or contacting us. We will store and use phone numbers to show campaign analytics (delivery status, clicks, etc.). Data is shared with our text message operator only when a campaign is initiated. We will remove recipients who unsubscribe.

Q: How can I view, update, or remove my information?

A: If you have made a purchase, you may contact our Customer Service at [email protected] to access or update your information. Subject to applicable laws (including Hong Kong’s Personal Data (Privacy) Ordinance), you may also request deletion or restriction of access to your personal data. We may need to retain certain data for legally permitted purposes.

Q: What choices do I have about receiving communications?

A: When you make a purchase, you will automatically receive promotional emails and direct mail from us. You may opt out as follows:

• Electronic promotional offers – Click the “unsubscribe” link in any promotional email. If you have an online account, you can also change your email preferences in the “Your Account” section.

• Direct mail promotional offers – To stop receiving paper catalogs, email us at [email protected].

• Other contacts – Email us at the address below.

Q: What are my privacy rights under Hong Kong law?

A: This section replaces the original “California Privacy Rights” section to reflect Hong Kong as the primary legal jurisdiction.

If you are a resident of Hong Kong, you have certain rights under the Personal Data (Privacy) Ordinance (Cap. 486) , including the right to request access to and correction of your personal data held by us. To make such a request, please email us at [email protected] with “Privacy Rights Request – Hong Kong” in the subject line. We will respond within the time period required by Hong Kong law. You may also request information about whether we have disclosed your personal data to third parties for their direct marketing purposes. We will not use your data for direct marketing without your consent. You may opt out at any time.

For residents outside Hong Kong, we will comply with applicable local privacy laws where required.

Q: What about children's privacy?

A: Protecting children’s privacy is important. Our Site is not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If you are under 18, you are not authorised to use the Services. If we learn that we have collected personal information from a child under 13, we will take reasonable steps to delete it. Parents are encouraged to use parental control tools to prevent children from submitting information online.

Q: What about security?

A: We have implemented physical, administrative, and technical safeguards to protect the information we collect. However, no security measures are 100% guaranteed. When you enter sensitive information (e.g., credit card details), we encrypt the transmission using Secure Socket Layer (SSL) technology.

Q: What about other websites?

A: Our website may contain links to third‑party websites that are not affiliated with us. Those websites have their own privacy policies, and we are not responsible for their practices or the security of any information you provide to them.

Q: Where and for how long is my data stored?

A: Your personal information is stored and processed on servers located in Hong Kong and is subject to Hong Kong law. In some cases, data may be transferred to other jurisdictions for processing (e.g., by our service providers). We will ensure appropriate safeguards are in place. Your personal information will be retained only as long as necessary for the purposes for which it was collected, for our legitimate business needs, or as required by law. After that, it will be destroyed, erased, or anonymised.

Q: What if I live outside Hong Kong?

A: Our digital operations are conducted in whole or in part in Hong Kong. Regardless of where you live, by using our Services you consent to the transfer, processing, and storage of your personal data in Hong Kong, and to our use of your information as described in this Privacy Notice.

Q: How does Etebauty communicate changes to this Notice?

A: Any changes to this Privacy Notice will be posted on this page. Your continued use of the Site after changes are posted means you accept the updated Notice.

Q: Whom do I contact with additional questions or concerns? How do I lodge complaints?

A: If you have any questions or concerns about our privacy practices, please contact us at [email protected]. For unsubscribe requests, use the same email. For privacy‑related inquiries, also contact [email protected].

If you believe we have not adequately addressed your concerns, you have the right to lodge a complaint with the Office of the Privacy Commissioner for Personal Data (PCPD) in Hong Kong. For more information, visit www.pcpd.org.hk. You may also contact us first, and we will do our best to resolve the issue.